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#Projectoftheweek: Jeni's Splendid Ice Creams

Wednesday, February 13, 2019   (0 Comments)
Posted by: Sandra Doherty
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Project:  Jeni's Splendid Ice Creams at the Design District
Architect of Record: 
Asana Partners
Location: Charlotte, NC

SouthEnd was Charlotte’s first industrial district, architecturally defined by heavy masonry, timber and steel, and enormous faceted steel windows. After decades of decline, the district continues to transform in response to Charlotte’s Blueline light rail. New SouthEnd is pedestrian friendly, and densely populated with active young professionals and families. Jeni’s is a welcome jewelbox among historic mills and large new apartment complexes. Its prominent location along the light rail and the rail trail invites pedestrians, cyclists, visitors and neighbors to flock to this natural gathering place. Jeni’s retail pavilion reflects the creative, eclectic character that defines SouthEnd. This small building energizes the heart of the Design District. Bright white and ice-cream colors contrast the surrounding historic mills. The simple form of the pavilion visually and physically activates a transformed plaza. Its approachable scale, warm wood soffits and color-blocked facades invite a sense of community with warmth and whimsy.

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