MBAJ Architecture is now Boomerang Design
Friday, November 1, 2013
"We are proud to announce MBAJ Architecture is now Boomerang Design - MBAJ Architecture!
For the past two years, our firm’s Leadership Team has been engaged in a thorough strategic planning and rebranding initiative. From this process, came much new energy and excitement that is reflected in ournew name; Boomerang Design - MBAJ Architecture.
A boomerang is the perfect metaphor for of our firm:
- It flies at a different trajectory. Likewise, our design approach and creative thinking are non-linear, each flight taking a unique path.
- It takes practice to master. While we have acquired much knowledge in our thirty years of practice and are established experts in our field, we are dedicated to continued improvement.
- Authentic ones are hand crafted simple and efficient, but elegantly designed and no two are alike. Just as no two design problems are alike nor should our solutions be alike.
- The most notable characteristic of a boomerang being it returns to the point of origin; symbolizing how we strive to serve our clients by elevating their mission so they return to us again and again.
We are proud of our new brand, Boomerang Design - MBAJ Architecture, because itputs a spring in our step and provides a stronger firm identity. Our strategic planning process and rebranding endeavor has beenboth invigorating and extremely rewarding. More importantly though, we recognize our future success ultimately relies on the strength of our client relations, the quality of our service and the added value we bring to every project we do.
We hope you will visit www.thinkboomerang.com to discover more of what’s new!"